ctrl+s van de Media Future Week '12

Abstract

Demographic developments in The Netherlands show that in a period of ten years  we  will  have more seniors  and less  young  adults. This will  lead to  increasing  demands to health care. In this paper  we describe   personal health  networks in which  people  control information  and   communication  about their own  health  and its  effects on  health  care.

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In Human Library: René Bakker

Het jaar 2011 werd door Neelie Kroes (Europees Commissaris ‘Digitale Agenda’) afgesloten met de presentatie van een nieuwe Europese richtlijn die ervoor moet zorgen dat overheden meer data voor hergebruik ter beschikking stellen. Open data is volgens Kroes ‘goud waard’. Ook binnen de Nederlandse overheid groeit de aandacht voor open data. In de door het rijk geïnitieerde wedstrijd ‘Apps voor Nederland’ (http://www.appsvoornederland.nl/) konden deelnemers mobiele applicaties ontwikkelen met beschikbare overheidsdata. Onder die ontwikkelaars waren eerstejaars studenten Communication & Media Design van de Hogeschool Utrecht. Zij hebben eind vorig jaar enthousiast gepionierd en succesvolle concepten bedacht die gezien de overeenkomsten met de ‘prijswinnende applicaties’

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In Human Library: Judith Meinetten

Introduction

Recent years has seen the introduction of the term Open Data. This denotes data that is reusable and distributable without cost. Open Data could thus include any data object that can be used by third parties for free, with naming the source of the data as only requirement. While the term Open Data has gained popularity in recent years, it describes a phenomenon that is rooted in movements such as Open Source Software. This movement has transformed from being driven by individual enthusiasm to commercially viable products [9]. For public sector data, judicial frameworks that ensure personal data access by individuals have been instrumental in opening up government. In this paper, we will introduce the concept of open data, from the point of view of government, private companies and individuals. It gives an oversight of its origins and motivations, looking at judicial, societal, cultural and financial aspects. We also highlight some examples of open data implementation, concluding with the future of open data.

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In Human Library: Peter Conradie

Abstract.

InthiswhitepaperweintroduceSituationalGames(sitgames). Situational games are played for a reason, on the spot, and in interac- tion with the actual situation at that spot. We argue that the elementary properties of sitgames make them suitable for first class serious digital games with quantifiable results. Situation provides a point of reference for the assessment of events and discourse, while interaction (gaming) provides the necessary active attitude to actually achieve a change in behaviour. Both are occasions of “the book is better than the movie”.

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In Human Library: Hylke van Dijk

Abstract Journalists in the 21st century are expected to work for different platforms, gather online information, become multi‐media professionals, and learn how to deal with amateur contributions. The business model of gathering, producing and distributing news changed rapidly. Producing content is not enough; moderation and curation are at least as important when it comes to working for digital platforms. There is a growing pressure on news organizations to produce more inexpensive content for digital platforms, resulting in new models of low‐cost or even free content production. Aggregation, either by humans or machines ‘finding’ news and re‐publishing it, is gaining importance. At so‐called ‘content farms’ freelancers, part‐timers and amateurs produce articles that are expected to end up high in web searches. Apart from this low‐pay model a no‐pay model emerged were bloggers write for no compensation at all. At the Huffington Post thousands of bloggers actually work for free. Other websites use similar models, sometimes offering writers a fixed price depending on the number of clicks a page gets. We analyse the background, the consequences for journalists and journalism and the implications for online news organizations. We investigate aggregation services and content farms and no‐pay or low‐pay news websites that mainly use bloggers for input.

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In Human Library: Gert van Wijland

Introduction

Pervasive computing (also called ubiquitous computing or ubicomp[1]) is the growing trend towards embedding microprocessors in everyday objects and activities so they can communicate information [2]. The words pervasive and ubiquitous mean “existing everywhere.” The Internet of Things (IoT) is a related term. It refers to uniquely identifiable objects (things) and their virtual representations in an Internet- like structure: completely connected and constantly available. Someone using pervasive computing engages many computational devices and systems simultaneously, and is often not aware that they are doing so. In that way the model is considered an advancement of the desktop paradigm: machines that fit the human environment instead of forcing humans to enter theirs [3]. A simple example is the piano stairs [4], where the stair next to an escalator is changed in a real piano, showing a huge increase in individual taking the stairs. It shows how the experience and behaviour of people can be influenced in a voluntary challenging way.

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In Human Library: Bruno Setola

Summary

The media are an integral part of how advanced societies are controlled. After almost a century of ‘broadcasting’, a new media logic can be seen to have emerged. It is not centralized, nor does it appear to depend on manipulative power (such as the priming and framing of news and thereby the agenda of political discussion; or ‘advertising’ as a way to influence consumers to buy particular products). It is the logic of ‘networking’ that is not about producers and consumers but about redaction and multipliers.1 Media content in this logic may in an archeological sense be seen as having an author or a point of origin – but the routes it takes and the way in which it spreads offers new means of community building, identity construction and meaning making which are of much greater interest. In this paper we take a double perspective (business and critical) to assess how the old and the new media logics are both relevant today and what terms are best used to work with and in the media, and to reflect on them. While producers and consumers are the senders and receivers of broadcasting in the age of the nation-state, networking logic has little use for these terms: it also moves away from marketing terms such as eyeballs and stickiness to terms such as spreadability and multiplication and redaction. The perspective of what used to be known as ‘qualitative audience research’ can prove useful to innovative and sustainable marketing and to critical reflection on media culture. Here its restyled form will be called participant design. It suggests that strong marketing respects and co-opts potential customers in much the same way that relevant media criticism is, not given from an external and possibly paternalist but from an inside perspective that highly values self-reflexivity.2

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In Human Library:Karel Koch en Joke Hermes

Summary

A lot of user experience research use living lab settings to test products and services in an

almost natural user context. However, for several reasons, not all companies have the

possibility to create such natural user contexts. Most of the time, this has to do with a lack

of budget and the fact that some natural test settings simply cannot be created. This is

why companies often test their products or services in environments that do not equal

the ideal testing environment. For all these situations, virtual test settings (near living

labs) become a relevant alternative. After all, now that new interaction and visualization

technologies allow us to build virtual settings that simulate real environments in an

increasingly realistic and refined way, new possibilities occur.

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In Human Library: Hans Bouwknegt

SUMMARY 

In an increasing urban environment city dwellers seem to appropriate their public sur-roundings more and more. By exercizing little interventions they are commenting the city and the society this city is part of. They are using the urban public spaces as a platform of communication, way beyond graffiti ever did. 

Could urban knitting still be considered a frivolous flaw, dwellers’ initiatives such as guerrilla gardening seem to be a good example of a more consistent transformation taking place in accepting authorities when it comes to public space in the city. In the trendrede 2012, an annual essay written by a group of Dutch trendwatchers this chan-ging mentality has actually been given a name: “de burger van stavast” , best translated with Citizen Strong.1 The city dweller is withdrawing back from authorities and taking over control of his own city. By shaping it, by changing it, by communicating through it. Citizen Strong wants to participate and cocreate. The city is becoming one big media platform. This is the graffiti of the future. 

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In Human Library: Maaike Rijnders

Het 7 perspectieven model is een methode om problemen, uitdagingen en

vraagstukken te bekijken als ware het een onderdeel van een groter geheel.

Het perspectivische denken helpt je ‘los’ te komen van een standaard

benadering van een probleem en geeft letterlijk nieuw perspectief voor

oplossingen en uiteindelijk voor innovatie. Elk nieuw perspectief geeft een

andere visie op hetzelfde onderwerp en zorgt daardoor voor nieuwe impulsen,

een geheel andere vraagstelling en voor nieuwe oplossingsrichtingen.

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In Human Library: Martijn Derksen